Wednesday, May 4, 2011

Online Shopping Does Record Business

Remember when many people were afraid to shop online? No longer. ComScore
reported in late December that for the first 47 days of the November-December
holiday shopping season, $27.46 billion in business was conducted online, a 12%
spike vs. the same period a year previous. From Dec. 11 to 17 alone, spending
reached roughly $5.51 billion, a 14% increase from the year before. Spending for the
week got a huge boost from the so-called Green Monday (Dec. 13), on which $954
million was spent, and Free Shipping Day (Dec. 17), which 1,500-plus merchants
took part in and generated another $942 million in business. Compared to Dec. 17,
2009, spending jumped a remarkable 61%, ComScore reported.

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